Bluedot Innovation Blog

location based advertising

Location Based Advertising Spend to Hit $32B by 2021

Location based advertising dollars will grow from $12 billion in 2016 to $32 billion in 2021, climbing to 45 percent of overall mobile ad revenue by 2020, reports local marketing and analyst firm BIA Kelsey.   The demand for location-targeted … Read More

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bluedot salesforce marketing cloud geofencing

Bluedot Innovation Announces Bluedot Location Marketing on the Salesforce AppExchange

Bluedot Innovation’s customers can now deliver personalized engagement at scale using precise location services   SAN FRANCISCO, January 18, 2017– Bluedot Innovation today announced it has launched Bluedot Location Marketing on the Salesforce AppExchange, empowering businesses to connect with their … Read More

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location services 2017, 2017 predictions

Location Services 2017: Top 7 Predictions

Location based marketing and location services saw greater adoption in 2016 and 2017 predictions forecast this to be the year businesses take a “location-first” approach in their marketing, mobile and growth strategy.   A report just released by Markets and … Read More

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hospitality location services geofencing hotel

10 Geofencing Strategies to Personalize Experiences in Hospitality

With a mobile phone as the number one travel accessory, the hospitality industry is turning to location mobile technology like geofencing to create 1-to-1 personalized guest experiences.   For travelers, their data is currency that they’re willing to barter in … Read More

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Bluedot Launches on Salesforce Marketing Cloud to Power Personalized Journeys

We’re excited to announce that Bluedot Innovation’s precise location services are now available on the Salesforce Marketing Cloud. Customers can now use Bluedot Location Marketing app from the Salesforce AppExchange to power personalized customer journeys at scale using our patented … Read More

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Ted@IBM Caleb Barlow Cyber Monday Attacks

Cyber Monday Attacks Underscores New Approach to Security

These past few days, it’s been hard going a day without hearing about deals and offers for Cyber Monday and Black Friday. But with holiday shopping season in full swing, hearing about security breaches from retailers or Cyber Monday attacks … Read More

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Bluedot Point Access Security

Improved Security and Webhooks for Version 1.9.1

In Bluedot’s latest release v.1.9.1, our engineering team improved the security for the Point Access interface and Public APIs.   We also added a webhook for check-out events to complement our current webhook for check-in events. Bluedot’s webhook servers can now … Read More

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Urban Airship Customer Growth Summit

3 Takeaways from Urban Airship’s Customer Growth Summit

Bluedot Innovation recently joined the Urban Airship Customer Growth Summit in San Francisco where we heard from some of best minds in mobile and customer growth. It’s evident that today’s modern companies are always looking for new ways to harness … Read More

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bluedot-case-study-loke

Bluedot Case Study | How Loke Powered Mobile Payments App for Global Bank Using Precise Location Technology

Loke, a leader in mobile loyalty and payments, has successfully deployed over 1,000 loyalty programs for major brands. Their mobile processing platform is a full stack solution that unifies payments, pre-ordering, customer engagement and loyalty for an enhanced customer experience … Read More

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location as a customer service

Location as a Customer Service Takes Center Stage at LBMA’s Retail Loco

Earlier this month, brands, retailers, and technologists descended on the East Bank Club in Chicago for Retail Loco, hosted by the Location Based Marketing Association. The event that featured a combination of panel discussions, case study breakdowns, and interactive “fireside chats” … Read More

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