Bluedot Innovation Blog

New Geofence Conditions: Sequence, Speed, Bearing Filters

Flexible and accurate geofences let you connect to your mobile app users wherever their journeys take them. Our team has been hard at work to expand the conditioning power behind the Bluedot location platform. Today, we’re proud to announce new … Read More

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Bluedot Goes Car Racing Across the Geoline™

Bluedot was founded based on a crazy idea – high accuracy geofencing that is 20x more accurate than any other technology on the planet, that does not need external hardware, such as beacons, to function and that does not drain … Read More

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Bluedot Places, Geofences Points of Interest

Introducing Bluedot Places: Automated Geofences for Points of Interest

The innovative ways that Bluedot customers use our high precision location services to engage their customers never cease to amaze our team. In many scenarios, the ability to scale locations and programmatically create geofences around key points of interest are … Read More

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Optimized Battery Performance

Get 25 Percent Improved Battery Performance in v1.9.3

The purpose with which Bluedot was founded was to push the boundaries of what is considered possible in technology and to transform the way we connect with the physical and digital world around us.   However, pushing the envelope of … Read More

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location based advertising

Location Based Advertising Spend to Hit $32B by 2021

Location based advertising dollars will grow from $12 billion in 2016 to $32 billion in 2021, climbing to 45 percent of overall mobile ad revenue by 2020, reports local marketing and analyst firm BIA Kelsey.   The demand for location-targeted … Read More

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bluedot salesforce marketing cloud geofencing

Bluedot Innovation Announces Bluedot Location Marketing on the Salesforce AppExchange

Bluedot Innovation’s customers can now deliver personalized engagement at scale using precise location services   SAN FRANCISCO, January 18, 2017– Bluedot Innovation today announced it has launched Bluedot Location Marketing on the Salesforce AppExchange, empowering businesses to connect with their … Read More

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location services 2017, 2017 predictions

Location Services 2017: Top 7 Predictions

Location based marketing and location services saw greater adoption in 2016 and 2017 predictions forecast this to be the year businesses take a “location-first” approach in their marketing, mobile and growth strategy.   A report just released by Markets and … Read More

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hospitality location services geofencing hotel

10 Geofencing Strategies to Personalize Experiences in Hospitality

With a mobile phone as the number one travel accessory, the hospitality industry is turning to location mobile technology like geofencing to create 1-to-1 personalized guest experiences.   For travelers, their data is currency that they’re willing to barter in … Read More

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Bluedot Launches on Salesforce Marketing Cloud to Power Personalized Journeys

We’re excited to announce that Bluedot Innovation’s precise location services are now available on the Salesforce Marketing Cloud. Customers can now use Bluedot Location Marketing app from the Salesforce AppExchange to power personalized customer journeys at scale using our patented … Read More

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Ted@IBM Caleb Barlow Cyber Monday Attacks

Cyber Monday Attacks Underscores New Approach to Security

These past few days, it’s been hard going a day without hearing about deals and offers for Cyber Monday and Black Friday. But with holiday shopping season in full swing, hearing about security breaches from retailers or Cyber Monday attacks … Read More

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